Kraft Heinz wants your home to be filled with the aroma of a freshly made grilled cheese sandwich.
Its Kraft Singles brand is marking National Grilled Cheese Sandwich Day Monday (April 12) with the creation of the first-ever incense that smells like grilled cheese.
Kraft Singles Grilled Cheese-cense brings the aroma of grilled cheese to homes (or even cars) through scented incense sticks and a wooden branded holder.
Cheese fans can enter on Twitter to win one of 1,000 Kraft Singles Grilled Cheese-cense units through April 15 by tweeting with the hashtags #BreatheCheesy and #Sweepstakes, and winners will be notified via direct message April 16.
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