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Instagram began testing ads on its IGTV long-form video platform with a select group of creators in the U.S. last May, and the Facebook-owned photo- and video-sharing network said Monday that it is extending that testing to Australia and the U.K.
The test will roll out in those countries over the next few weeks, with the ads appearing when people in those countries click to watch IGTV videos from previews in their feed.
The video ads will be created for mobile and last no longer than 15 seconds.
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