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Instagram expanded its test of Reels ads to Canada, France, the U.K. and the U.S.
The Facebook-owned photo- and video-sharing network began testing Reels ads in Australia, Brazil, Germany and India last month.
Brands that will be part of the new test group include Knix Wear, Louis Vuitton, Nespresso, Netflix and Swiggy.
Reels ads are full-screen and vertical, similar to Stories ads (https://www.adweek.com/performance-marketing/4-million-advertisers-are-using-stories-across-instagram-facebook-messenger/), and they appear between individual Reels. They loop the same way Reels do, and they can last up to 30 seconds.