Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
The social network cited a study by Ipsos last November, which found that Instagram and Facebook were the most popular platforms among video viewers for connecting with brands.
Facebook kicked off a global test Thursday of in-stream video topics, which enable brands to place ads in certain video topics via Ads Manager and align their brand messaging with contextually relevant content to their target audience.