Facebook Begins Testing In-Stream Video Topics

Instagram Reels ads, custom stickers ads for Stories are being trialed, as well

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Facebook detailed more advertising options Thursday for its in-stream video ads, Instagram Reels and Facebook Stories.

The social network cited a study by Ipsos last November, which found that Instagram and Facebook were the most popular platforms among video viewers for connecting with brands.

Facebook kicked off a global test Thursday of in-stream video topics, which enable brands to place ads in certain video topics via Ads Manager and align their brand messaging with contextually relevant content to their target audience.

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