Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
With an eye toward businesses on its platform, Instagram is testing new experiences that incorporate a full-screen feed and bring video front and center.
The platform added that 90% of accounts follow at least one business, calling businesses “a huge part of the interests community on Instagram” and adding in a blog post, “We’re excited about the benefits a full-screen viewing experience can offer to brands: more space to tell your brand story and captivate audiences with immersive creative.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in