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Creators of Instagram Live videos and Instagram Reels will have a better handle on how their content is being consumed following Instagram’s release of insights for both of those formats Monday.
Instagram Live creators will have access to metrics including accounts reached, comments, peak concurrent viewers and shares.
And creators of Reels will be able to see accounts reached, comments, likes, plays, saves and shares.
All of this information will also be included in account insights to give creators a big-picture look at how their Instagram Live and Reels content is impacting their accounts over time.
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