Diversity, Equity and Inclusion

In a World of Uneven Playing Fields, Windows Shows How It's Helping Fuel Equal Opportunity

Compelling ads from McCann New York feature entrepreneurs and creators filling gaps in representation

A woman with a blond ponytail and a black-and-gold jacket sits behind a laptop computer with a row of basketball sneakers on a wall behind her — In an ad for Windows 11, Moolah Kicks founder Natalie White discusses how she was inspired to action by the marginalization of female basketball players.Windows

By David Griner

March 24, 2022

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Some entrepreneurs are inspired to create a business because they see where lots of money and attention are being spent, and they want in on the action.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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