ESPN Leverages New March Madness Branding to Grow Women’s Basketball Audience

This is the first year the NCAA women’s tournament can use the iconic name

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

March Madness has arrived—and not just for the men’s tournament.

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