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Voice

How to Master the Creative Mobile Canvas, According to a Facebook Vp

Focus on interaction and build feedback

mobile phone standing
The screen is a creative canvas. Malte Mueller/Getty Images
Headshot of Will Platt-Higgins
By Will Platt-Higgins

April 22, 2021

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Since the start of the pandemic, I‘ve seen more brilliant brand ideas on mobile than I have seen in the last five years. Perhaps it’s because of the way quarantine shifted how people connect to each other and brands, but marketers are increasingly learning to play—and thrive—in the mobile space.

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Headshot of Will Platt-Higgins

Will Platt-Higgins

Will Platt-Higgins is the vice president of global account partnerships for Facebook.

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