Lay’s Lets Fans Send Personalized Video Messages From Lionel Messi With Deepfake Tech

It's the latest brand to experiment with synthetic media

an app showing lionel messi
Lay's offers personalized messages from the soccer star. Lay's

Lay’s is using artificial intelligence to let fans create Cameo-like personalized video messages in the words of one of the world’s biggest soccer stars.

@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.