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The social media team at the National Football League is on a mission to be “the most youth-driven and community-driven platform and league” in the world. It aims to do this by using platforms such as TikTok and Snapchat, as well as gaming platforms including Roblox and Fortnite, to build and engage with future fans and audiences as they find the sport in new ways. The league also looks to its players to contribute to that creator engagement strategy.
And because sport offers a global entry point, it can drive diverse and inclusive attitudes and behaviors, explained Sam Fink, director of content partnerships for the NFL, during a panel at Social
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