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Google and its YouTube video site released several new tools for small businesses to connect with customers via their platforms and detailed the first-ever Small Biz Day, set for June 24.
President, customer solutions Mary Ellen Coe wrote in a blog post Monday, “All across Google, we’ve been working on a variety of new initiatives to make it even simpler for small businesses to use digital tools to succeed.”
YouTube introduced a simplified way to create video ad campaigns on its platform.
Brands can add their video ad, the audience they want to reach and their budget and kick off a campaign within minutes, and small businesses can more easily measure the performance of their campaigns.
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