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Pinners are going to the chapel and they’re gonna get married.
Pinterest shared trends it is detecting as the 2022 wedding season approaches, saying in a blog post, “The 2022 wedding season is going to be one of the busiest on record as couples make up for canceled, altered and postponed celebrations. As the destination for wedding inspiration, Pinterest gathered all of the top trends to help Pinners get ready for this nuptial season. Whether you’re searching for outfit inspiration, celebrating cultural traditions or want to bring a whole aesthetic to life on your special day, Pinterest has you covered.”
According to Pinterest’s comparison of search data on its platform from Jan. 22 through Feb. 20 with that same time period in 2021, Generation Z Is going dark.
Black:
- Black dress wedding party searches increased by 10 times.
- Goth wedding decorations searches increased by six times.
- Black wedding ideas searches increased by six times.
- Vampire wedding dress searches increased by four times.
- Black wedding cakes searches increased by 94%.
Pearl:
- Pearl wedding searches increased by three times.
- Pearl wedding veil searches increased by three times.
- Pearl wedding dress searches increased by two times.
- Pearl wedding decorations searches increased by two times.
- Pearl cake searches increased by 46%.
Forest and woodland vibes:
- Woodland fairy wedding searches increased by seven times.
- Enchanted forest wedding dress searches increased by five times.
- Enchanted forest cake searches increased by four times.
- Enchanted forest centerpieces searches increased by three times.
- Forest wedding ceremony searches increased by two times.
Dark wedding:
- Dark wedding ideas searches increased by 59 times.
- Dark lovers aesthetic searches increased by 39 times.
- Black glam nails searches increased by 50 times.
- Black dress wedding party searches increased by 34 times.
- Red and black wedding theme searches increased by four times.
- Black boho wedding dress searches increased by four times.
- Sage green and black wedding searches increased by three times.
- Black wedding decorations classy searches increased by two times.
Pinterest also shared data on how people in different cultures are preparing for their big days, writing, “Celebrating cultures and important traditions are surging on Pinterest as Pinners embrace their roots. In fact, 45% of the top 100 trends in the wedding category are related to different cultures and religions. As a platform for positivity, Pinterest wants to raise awareness that cultures are not costumes and they shouldn’t be opportunities to turn a person’s identity into a stereotyped image.”
South Asia:
- Latest Haldi outfit for bride searches increased by 51 times.
- Nikah dress Pakistani brides searches increased by 39 times.
- Filipino wedding invitation searches increased by two times.
East Asia:
- Traditional Chinese wedding dress searches increased by five times.
- Wedding gown Korean searches increased by six times.
North America:
- Traditional Mexican wedding dress searches increased by two times.
- Native American wedding traditions searches increased by two times.
Latin America:
- Colombian wedding searches increased by two times.
- Peruvian wedding searches increased by 76%.
Africa:
- Modern African dresses wedding searches increased by 28 times.
- Aso Ebi style searches increased by 12 times.
- Nigerian bridesmaid dresses classy searches increased by 10 times.
- Rwandan traditional wedding dress searches increased by six times.
Europe:
- Spanish wedding decor searches increased by seven times.
- French wedding style searches increased by three times.
The platform noted growth in searches for nonbinary wedding inspiration:
- Non binary wedding outfit searches increased by eight times.
- Lesbian wedding bridal party searches increased by three times.
- Gay wedding suits searches increased by three times.
- Queer wedding searches increased by two times.
Netflix series Bridgerton made its mark, as Pinterest wrote, “Weddings and showers are getting the royal treatment with influences from the show that has everyone yearning for old-fashioned romance.” Comparing the period of Jan. 29 through Feb. 27 with those same days last year:
- Bridgerton bridal shower ideas searches increased by 12 times.
- Tea party-themed bridal shower ideas searches increased by four times.
- Pastel bridal shower searches increased by two times.
- Garden bridal shower themes searches increased by two times.
- Bridgerton wedding searches increased by 31%.
Finally, the company noted that its users are “searching for ways to lessen the environmental impact on their big day,” saying that in the period from Feb. 5 through March 6, when compared with Feb. 5 through March 6, 2021:
- Thrifted wedding searches increased by three times.
- Eco friendly wedding favors searches increased by two times.
- Eco friendly wedding ideas searches increased by two times.
- Reuse wedding dress ideas searches increased by two times.
- Thrifted wedding decor searches increased by 69%.