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Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Publishing

German Publisher Axel Springer U-Turns on Content-Sharing Deal With Facebook

It follows News Corp in inking a global deal with platforms 

Facebook flag on Germany
These types of deals are becoming more common as publishers seek new revenue streams.Getty Images
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By Lucinda Southern

May 18, 2021

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Platforms are publicly losing their frenemy status as they get cozy with publishers by cutting global content-sharing deals.

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Headshot of Lucinda Southern

Lucinda Southern

  • @Lucy28Southern
  • lucinda.southern@adweek.com

Lucinda Southern is Adweek's media editor.

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