Foot Locker is trying to bring some of the energy that normally accompanies the National Basketball Association’s All-Star Weekend to people’s homes during an abnormal All-Star Weekend.
The retailer will host #FLHomeGame on Twitter during the NBA All-Star Game Sunday (March 7), tweeting challenges, prop bets, speed runs and trivia and giving followers the chance to win prizes such as hip-hop star Quavo’s game-worn kicks, designer Melody Ehsani’s signed Air Jordan 1s and a swish session with shooting coach Lethal Shooter.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in