We’ve all seen the lines of customers wrapped around buildings and down city blocks outside shoe shops on the day a new model drops, and the frantic social media posts as sneakerheads get their hands on the latest kicks. But would the obsession take a backseat in the face of a zombie infestation, alien invasion or catastrophic meteor storm? What if they all happened at once?
According to Foot Locker’s new “No Matter What” campaign by BBDO, not even an apocalypse would keep diehards away from their sneaks.
The new 90-second spot opens with a TV newscaster announcing the “worst week ever” as people run past a ransacked building fleeing zombies, UFOs and meteor strikes.
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