Sneakerheads Stop at Nothing—Not Even the Apocalypse—in New Foot Locker Ad

Shoe retailer's Week of Greatness keeps spirits high even in the face of zombies

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

We’ve all seen the lines of customers wrapped around buildings and down city blocks outside shoe shops on the day a new model drops, and the frantic social media posts as sneakerheads get their hands on the latest kicks. But would the obsession take a backseat in the face of a zombie infestation, alien invasion or catastrophic meteor storm? What if they all happened at once?

According to Foot Locker’s new “No Matter What” campaign by BBDO,



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