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During day two of Adweek’s Social Media Week New York, Katy Tenerovich sat down to go over media company Fitzco’s approach to the Covid-19 vaccine campaign with Harvey Rañola of Netbase Quid. The conversation centered around the methodology in overcoming emotional response to a fact-based and somewhat controversial issue.
As brand director at Fitzco, Tenerovich and her team were given the opportunity to sway hearts and minds in Fulton County (if you’re not from the South, that’s basically all of Atlanta).