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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Social Media Week

Fitzco Used Data Collection to Combat Emotionally-Charged Misinformation

Tasked with getting a large swath of Atlanta on board with Covid-19 protocols

Fitzco's Katy Tenerovich
Tenerovich's team used data and social listening to address concerns around the Covid-19 vaccine.Adweek
Headshot of Nicole Sara Sivens
By Nicole Sara Sivens

May 11, 2021

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During day two of Adweek’s Social Media Week New York, Katy Tenerovich sat down to go over media company Fitzco’s approach to the Covid-19 vaccine campaign with Harvey Rañola of Netbase Quid. The conversation centered around the methodology in overcoming emotional response to a fact-based and somewhat controversial issue. 

As brand director at Fitzco, Tenerovich and her team were given the opportunity to sway hearts and minds in Fulton County (if you’re not from the South, that’s basically all of Atlanta).

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Headshot of Nicole Sara Sivens

Nicole Sara Sivens

Nicole Sara Sivens is a freelance writer for Adweek.

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