Nicole Sara Sivens
Nicole Sara Sivens is a freelance writer for Adweek.
How Boots UK Galvanized Trust in 2020
By actively listening to its customer base, the brand was able to respond in a meaningful way.
Pairing Passion and Purpose: BT and Saatchi & Saatchi’s ‘Hope United’ Campaign
BT’s "Hope United" is an ongoing experiential campaign.
It’s Time for Brands to Embrace the Web 3.0 and Dive Into the Metaverse
Authenticity and learning through participation are key for success.
TikTok’s Katie Puris Talks About the Power of a Purpose-Driven Guidebook
It allows employees to connect on a deeper level with each other and the organization.
Fitzco Used Data Collection to Combat Emotionally-Charged Misinformation
Katy Tenerovich's team was tasked with getting a large swath of Atlanta on board with Covid-19 protocols.
McDonalds’ Jennifer Healan on How to Stay Relevant When Marketing Your Brand
Fan love on TikTok gave it a natural advantage.
Keeping an Ear to the Ground Keeps Brands on Their Toes
The winning strategy, according to Hootsuite.