Nicole Sara Sivens
Nicole Sara Sivens is a freelance writer for Adweek.
BT’s "Hope United" is an ongoing experiential campaign.
Authenticity and learning through participation are key for success.
It allows employees to connect on a deeper level with each other and the organization.
Katy Tenerovich's team was tasked with getting a large swath of Atlanta on board with Covid-19 protocols.
Fan love on TikTok gave it a natural advantage.
The winning strategy, according to Hootsuite.