Portrait of Nicole Sara Sivens

Nicole Sara Sivens

Nicole Sara Sivens is a freelance writer for Adweek.

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How Boots UK Galvanized Trust in 2020

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By actively listening to its customer base, the brand was able to respond in a meaningful way.

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It’s Time for Brands to Embrace the Web 3.0 and Dive Into the Metaverse

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Authenticity and learning through participation are key for success.

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TikTok’s Katie Puris Talks About the Power of a Purpose-Driven Guidebook

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It allows employees to connect on a deeper level with each other and the organization.

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Fitzco Used Data Collection to Combat Emotionally-Charged Misinformation

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Katy Tenerovich's team was tasked with getting a large swath of Atlanta on board with Covid-19 protocols.

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