Nicole Sara Sivens
Nicole Sara Sivens is a freelance writer for Adweek.
TikTok’s Katie Puris Talks About the Power of a Purpose-Driven Guidebook
It allows employees to connect on a deeper level with each other and the organization.
Fitzco Used Data Collection to Combat Emotionally-Charged Misinformation
Katy Tenerovich's team was tasked with getting a large swath of Atlanta on board with Covid-19 protocols.
McDonalds’ Jennifer Healan on How to Stay Relevant When Marketing Your Brand
Fan love on TikTok gave it a natural advantage.
Keeping an Ear to the Ground Keeps Brands on Their Toes
The winning strategy, according to Hootsuite.