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Edelman and LinkedIn released their fifth annual B-to-B Thought Leadership Impact Report Wednesday, tapping the perspective of nearly 3,600 management-level professionals to offer insights into the buying behaviors of business-to-business decision-makers and C-suite executives during the current economic downturn and help add clarity on the value provided by thought leadership.
The two companies wrote in the introduction, “Businesses around the world are facing a potential economic downturn that will disrupt many aspects of their operations, services and activities.
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