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Instagram added a Drops destination to its Shop tab to feature the latest new products in a single destination.
Drops will enable Instagrammers to see upcoming product debuts, sign up for reminders and view the newest products and collections that are already available, with all items shoppable using Instagram Checkout directly via the application.
The Cardinal Stock collection from Drake and Nocta dropped Wednesday (May 26), featuring caps, fleece pants, hoodies and T-shirts.
On May 27, Wren + Glory will debut its hand-painted summer collection, and Charlotte Tilbury will unveil its exclusive Pillow Talk Lips & Dreams Lashes Kit May 29.
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