American Express kicked off its first major global campaign since 2018 with a focus on its members.
The financial services giant said the creative will highlight how it backs its card members in everyday moments to help them navigate both the present and the future.
The term “member” first appeared in American Express’ marketing in 1958, and the company said it now has over 2 million people who have been members for at least 25 years.
The first round of spots will debut Monday across online video, podcasts, social media and television (including connected TV, like Roku
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