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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Automotive

Car Shoppers Can Test Drive Volkswagen’s New ID.4 All-Electric Vehicle on Pinterest

The immersive virtual experience will show them the car from every angle, 360 degrees

Pinterest said more than 8 million Pinners actively engage with auto content on its platformVolkswagen/Pinterest
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By David Cohen

June 14, 2021

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Pinners can test drive the new all-electric ID.4 from Volkswagen without leaving the Pinterest application.

The immersive virtual test drive, which debuted on the platform Monday, enables Pinners to experience the ID.4a from every angle, 360 degrees, and Pinterest said the initiative is a first for it, enabling it to make car shopping more convenient and sustainable.

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Volkswagen/Pinterest

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Volkswagen/Pinterest

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Volkswagen/Pinterest

The campaign continues in July, when creators on Pinterest will walk potential car shoppers through the new vehicle, highlighting their favorite features.

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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