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Pinners can test drive the new all-electric ID.4 from Volkswagen without leaving the Pinterest application.
The immersive virtual test drive, which debuted on the platform Monday, enables Pinners to experience the ID.4a from every angle, 360 degrees, and Pinterest said the initiative is a first for it, enabling it to make car shopping more convenient and sustainable.
The campaign continues in July, when creators on Pinterest will walk potential car shoppers through the new vehicle, highlighting their favorite features.