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Beer & Spirits

Busch Dog Brew Wants to Hire Your Dog

The bone broth concoction for canines is seeking a chief tasting officer and paying the pooch $20,000

Interested dogs can have their humans post their pictures and qualifications on social media with the #BuschCTOcontest hashtag Anheuser-Busch
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By David Cohen

 

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Busch Dog Brew is sniffing around for a CTO, but the “t” doesn’t stand for “technology.”

The alcohol-free, bone broth brew that Busch created for dogs last summer so that they could enjoy a cold beer with their favorite humans is expanding its senior leadership team and looking to add a chief tasting officer.

The CTO will be tasked with taste testing, quality control and serving as a brand ambassador and featured content creator on Busch’s social channels, and qualifications include a refined palate and an outstanding sense of smell.

Proficiency in English is not required, but it would be a good skill to add to the resume.

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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