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Burger King has been a marketing powerhouse for decades, but TikTok was a whole new realm for the international fast food chain a few years ago.
To help it navigate the new frontier in the U.K., Burger King turned to an independent social media agency that named itself after its mission to reinvent water cooler moments for the digital age: Coolr. The brand started working with the agency five years ago as it was just getting started, so the teams grew together as they laid out social plans.
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