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Voice

The 6 Biggest Mistakes Brands Make When Working With Influencers

It's not all about high follower counts

a hand holding a phone with social media likes floating off of it
Brands should build long-term relationships with influencers. Getty Images
Headshot of Justin Kline
By Justin Kline

May 1, 2022

At Social Media Week Europe, 7–8 Nov., we'll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy's, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

No one connects with an influencer’s audience better than that influencer.

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This story first appeared in the May 2, 2022, issue of Adweek magazine. Click here to subscribe.

Headshot of Justin Kline

Justin Kline

  • @justinkline

Justin Kline is co-founder of Markerly.

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