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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

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Barnes & Noble, TikTok Creators Hit the Books

The #BookTokChallenge will run on the video creation platform through Aug. 31

TikTok will also help drive Barnes & Noble customers to a dedicated #booktok hub on the retailer’s websiteBarnes & Noble/TikTok
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By David Cohen

June 29, 2022

At Social Media Week Europe, 7–8 Nov., we'll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy's, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

Barnes & Noble teamed up with TikTok and its creator community on the #BookTokChallenge, which will run through Aug. 31.

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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