Amazon is projected to account for nearly half of all U.S. ecommerce sales this year, but you still won’t find shaving and personal care brand Harry’s selling directly on the platform.
That’s because the brand already sells directly to consumers on its own site and didn’t think online retail was a huge unmet need when assessing opportunities for expansion, said Jeff Raider, co-founder and co-CEO of Harry’s, at the Code Commerce event in New York this week.
“We
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