This Beverage Brand’s Aesthetic Is, Proudly, ‘Yoga Pants on a Bottle’

Roar Organic changed its entire brand, from the formula to its social handle

It was a risky experiment.

Roly Nesi took his successful beverage brand, Roar Organic, and changed the formula, the packaging, the branding and even the social handle. “All the investors invested in the old brand, and I just new it was the right thing to do,” Nesi tells Ian Wishingrad in this week’s episode of I’m With the Brand.

Did that risk provide reward? And what did it take to get there? Watch for the answers and more brand-building insights:

Editor: Josh Rios

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.