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Zefr said Monday that its brand safety and suitability reporting product is generally available for campaign measurement on YouTube in North America, with full mapping to the Global Alliance for Responsible Media framework.
Advertisers on YouTube will gain access to Zefr’s measurement functionality via the Google Ads Data Hub, giving them additional transparency into their content adjacencies on the platform via brand safety and suitability measurement across GARM content categories and risk levels for YouTube in-stream ad campaigns.