What Marketers Should Consider as They Gear Up for the Holiday Season

Last year's lessons from streaming are still very applicable

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roku’s Kristina Shepard thinks ahead to another challenging holiday season. Below, in her own words, she interprets the data on the role of streaming and its unique advantage for marketers.