Brands Approach Holiday Ads With a Dose of Pandemic-Related Reality

Instead of going the escapism route

an older woman looking at a gift
Etsy is just one brand that addressed the pandemic elephant in the room in a holiday spot. Etsy

Instead of avoiding the pandemic altogether, brands ranging from Etsy to the United States Postal Service are instead incorporating it into their holiday messaging.

This story first appeared in the Nov. 16, 2020, issue of Adweek magazine. Click here to subscribe.
@Minda_Smiley Minda Smiley is an agencies reporter at Adweek.