Kristina Shepard is head of agency partnerships and national brand team lead at Roku.
Brands will lean heavily into new data, measurement and creative strategies this year.
Questions are swirling from brands and consumers alike about the future of online shopping.
While upfronts will continue to evolve, the need for marketers to lock in their budgets early will never go away.
New trends have marketers hyper-focused on content experiences with streaming partners.
One of the primary reasons for the often delayed transition to new, growing media is test and learns.
Roku's Kristina Shepard discusses her educational process.