Portrait of Kristina Shepard

Kristina Shepard

Columnist Kristina Shepard is head of agency partnerships and national brand team lead at Roku.

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What Marketers Should Consider as They Gear Up for the Holiday Season

Columnist Network

Questions are swirling from brands and consumers alike about the future of online shopping.

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Marketers Should Adjust Their Budgets as Streaming Takes Over the Upfronts

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While upfronts will continue to evolve, the need for marketers to lock in their budgets early will never go away.

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Why Brands Are Streamlining Their Approach to Streaming

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New trends have marketers hyper-focused on content experiences with streaming partners.

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Shifting From Older to Newer Media Advertising Strategies

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One of the primary reasons for the often delayed transition to new, growing media is test and learns.

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