Columnist Kristina Shepard is head of agency partnerships and national brand team lead at Roku.
What Marketers Should Consider as They Gear Up for the Holiday Season
Questions are swirling from brands and consumers alike about the future of online shopping.
Marketers Should Adjust Their Budgets as Streaming Takes Over the Upfronts
While upfronts will continue to evolve, the need for marketers to lock in their budgets early will never go away.
Why Brands Are Streamlining Their Approach to Streaming
New trends have marketers hyper-focused on content experiences with streaming partners.
Shifting From Older to Newer Media Advertising Strategies
One of the primary reasons for the often delayed transition to new, growing media is test and learns.
It’s Time to Find the Right Budget to Shift Linear TV Ad Dollars to Streaming
Roku's Kristina Shepard discusses her educational process.