Portrait of Kristina Shepard

Kristina Shepard

Columnist Kristina Shepard is head of agency partnerships and national brand team lead at Roku.

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Why Brands Are Streamlining Their Approach to Streaming

Convergent TV

New trends have marketers hyper-focused on content experiences with streaming partners.

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Shifting From Older to Newer Media Advertising Strategies

Columnist Network

One of the primary reasons for the often delayed transition to new, growing media is test and learns.

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