Vizio’s Inscape Data Will Be Exclusively Available in Verizon Media’s DSP

Competitors have bought their own automated buying platforms

Inscape data is immediately available within the Verizon Media DSP, its exclusive home starting in 2022.
Inscape data is immediately available within the Verizon Media DSP, its exclusive home starting in 2022. Verizon Media, Vizio, oxygen/Getty Images

Starting in 2022, Vizio will make its smart TV viewership data available exclusively within Verizon Media’s demand-side platform (DSP), another example of connected TV platforms recognizing the value of their proprietary audience insights.  

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.