Roku's New Ad Platform OneView Signals Growth Ambitions Across All of OTT

Streaming platform has integrated Dataxu into revamped ad stack

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Roku has revamped its ad platform on its quest to dominate the over-the-top advertising ecosystem.

The company has rolled Dataxu into a new ad platform, OneView, that it says will let advertisers plan, buy and measure campaigns across digital devices in four out of five U.S. homes—including non-Roku households.

Alison Levin, Roku’s vice president of ad sales and strategy, said almost any inventory available in OTT can be bought on the platform.

“Say, for instance, you want to run [a campaign] on a TV channel that runs across all platforms—you could do that,” Levin said.



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