Roku’s New Ad Platform OneView Signals Growth Ambitions Across All of OTT

Streaming platform has integrated Dataxu into revamped ad stack

oneview logo
Roku's new ad platform builds on its first-party data from over 39 million users. Roku/OneView

Key insight:

Roku has revamped its ad platform on its quest to dominate the over-the-top advertising ecosystem.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}