Ad Tech

Roku’s New Ad Platform OneView Signals Growth Ambitions Across All of OTT

Streaming platform has integrated Dataxu into revamped ad stack

oneview logo
Roku's new ad platform builds on its first-party data from over 39 million users. Roku/OneView

By Andrew Blustein

May 6, 2020

Roku has revamped its ad platform on its quest to dominate the over-the-top advertising ecosystem.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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