Roku’s New Ad Platform OneView Signals Growth Ambitions Across All of OTT

Streaming platform has integrated Dataxu into revamped ad stack

oneview logo
Roku's new ad platform builds on its first-party data from over 39 million users. Roku/OneView

Roku has revamped its ad platform on its quest to dominate the over-the-top advertising ecosystem.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.