Ad Tech

Roku’s New Ad Platform OneView Signals Growth Ambitions Across All of OTT

Streaming platform has integrated Dataxu into revamped ad stack

oneview logo
Roku's new ad platform builds on its first-party data from over 39 million users. Roku/OneView

By Andrew Blustein

May 6, 2020

Key insight:

Roku has revamped its ad platform on its quest to dominate the over-the-top advertising ecosystem.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}
You Might Like
This is a Profile

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

By Amit Sharan, VP of Marketing, Tatari

This is a Profile

Choosing a CDP Doesn’t Need to Be So Hard

By Acquia

This is a Profile

First-Party Identity Is a Strategic Imperative in the Cookieless World

By Michael Fuchs, SVP, Merkury Solutions, Merkle

This is a Profile

2021 Is the Year of the Streamer; Is Your Media Strategy Aligned?

By Tubi