Verizon Media Expands Its Third-Party Cookie Replacement With CafeMedia

The publisher will now support ConnectID, an email-based identifier

Verizon Media operates its own ad-tech stack and owns publishers including Yahoo and TechCruch. SOPA Images/Getty Images

Verizon Media’s third-party cookie replacement, called ConnectID, is getting a lift from publisher CafeMedia, which will start supporting the email-based identifier.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.