Verizon Media Debuts ConnectID

Online targeting tool will substitute third-party cookies and leverage direct-to-consumer relationships

Verizon media logo and a hand drawing a circle around people
Verizon claims ConnectID is unique because it has 900 billion customer touchpoints. Verizon Media, iStock

Verizon Media has unveiled its gambit in the industry-wide effort to help the media traders to transition from using third-party data as the default means of online targeting with the launch of ConnectID.  

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.