Platforms

TikTok Reveals Partnerships, New Ad Solutions at TikTok World

The video creation platform teamed up with DoubleVerify, Integral Ad Science, OpenSlate, Oracle Moat, Zefr

TikTok introduced an inventory filter to give its advertisers even more control over what types of content their ads will run adjacent toTikTok
By David Cohen

September 28, 2021

TikTok detailed several partnerships and solutions at its TikTok World virtual event Tuesday aimed at helping brands buy ads on its platform, measure the success of their campaigns and scale the campaigns that are performing the best.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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