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TikTok detailed several partnerships and solutions at its TikTok World virtual event Tuesday aimed at helping brands buy ads on its platform, measure the success of their campaigns and scale the campaigns that are performing the best.
The video creation platform said brands can now run “effective, predictive and transparent campaigns” to target a higher volume of users through extended reach, and they can boost impressions by opting into higher frequency for their ad placements.
TikTok teamed up with Kantar
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