TikTok, Foursquare Expand Partnership to Include Foursquare Attribution

Advertisers on the video creation platform will get a clearer picture of how their campaigns drove foot traffic

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

TikTok is expanding its partnership with location data platform Foursquare to give advertisers on the video creation platform access to conversion insights from measurement product Foursquare Attribution.

Foursquare said Foursquare Attribution helps brands quantify the effectiveness of their campaigns at driving people into brick-and-mortar stores, and it is currently being used by more than 1,000 brands and over 550 platforms and publishers.

The company had already been TikTok’s exclusive location provider, and it said that the integration with Foursquare Attribution will enable advertisers on TikTok to answer questions including:

  • How many incremental visitors does TikTok drive to my store?
  • How much do I need to spend on TikTok to drive one more person to my real-world business?
  • Which audiences are driving the most value for my business?

Foursquare director of business development Scott Townsend said in a statement, “Foursquare’s location-based attribution product helps businesses maximize the real-world impact of their marketing.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in