Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Clear Channel Outdoor is partnering with Foursquare to provide brands with daily updated campaign performance metrics across both traditional printed as well as digital out-of-home (DOOH) displays, as the oldest mass ad format seeks to align with other media.
The two companies are merging their campaign performance tools: CCO’s RadarProof time-stamped ad technology and Foursquare Attribution. The Foursquare program uses location data to connect digital ad impressions to store foot traffic. For example, when a RadarProof ad for a retailer connects with a user’s smartphone, Foursquare Attribution can confirm whether that same person makes a subsequent store visit.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in