Foursquare and Clear Channel Outdoor Partner to Advance Cross-Platform DOOH Measurement

Their combined tools aim to bring the oldest mass ad format up to speed

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Clear Channel Outdoor is partnering with Foursquare to provide brands with daily updated campaign performance metrics across both traditional printed as well as digital out-of-home (DOOH) displays, as the oldest mass ad format seeks to align with other media.

The two companies are merging their campaign performance tools: CCO’s RadarProof time-stamped ad technology and Foursquare Attribution. The Foursquare program uses location data to connect digital ad impressions to store foot traffic. For example, when a RadarProof ad for a retailer connects with a user’s smartphone, Foursquare Attribution can confirm whether that same person makes a subsequent store visit.




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