The Trade Desk Makes Tim Sims CRO Amid Slate of 5 Other Senior Promotions

He will remain in charge of inventory at the $20 billion ad-tech firm

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Ad tech’s biggest independent firm, The Trade Desk promoted Tim Sims to chief revenue officer today, up from his prior capacity as svp of inventory partnerships. 

“Tim has his finger on the pulse on evolving customer demand across all channels,” said CEO Jeff Green. “His ability to help customers map that demand to premium content makes him the perfect leader for this role.”

Sims’ C-suite debut coincided with the hiring of Michelle Hulst as evp of global data and strategy and promotion of Matt Goldberg as evp of global operations.



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