The Trade Desk and LiveRamp Team to Forge Post-Cookie Solutions

Unified ID 2.0 will be made available to publishers through the SaaS company's Authenticated Identity Infrastructure

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

The Trade Desk and LiveRamp have announced a collaboration that will see the demand-side platform’s Unified ID 2.0 made available to publishers that deploy the onboarding outfit’s Authenticated Traffic Solution.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in