Politics

Study: 26% of Adults in the US Get News on YouTube

Pew Research Center found that 44% of the channels it analyzed were personality-driven

49% of the YouTube channels Pew studied were affiliated with news organizations, while 42% were not samsonovs/iStock

By David Cohen

September 28, 2020

Pew Research Center Monday shared a study on U.S. adults who turn to YouTube for news and the channels they are turning to on the Google-owned website.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Recommended articles
You Might Like

Mastering the Intimacy of the Inbox Has Paid Off for Marriott

By Kara Trivunovic

150 Marketing Execs Share Their Outlook for the Post-Pandemic World

By CleverTap

Are You Really Listening to the Conversation on Social?

By NetBase Quid

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}