Pew Research Center: Most US Adults Don’t Think Social Networks Should Allow Political Ads

77% of respondents were against the use of microtargeting as part of the process

38% of Republicans and independents who lean Republican believe social platforms should allow political ads, compared with 15% of Democrats and Democrat leaners anton_novik/iStock

A new study from Pew Research Center found that 54% of adults in the U.S. believe social media companies should not allow political ads, while 77% believe those platforms’ use of data about their online activities to show them political ads is not very or not at all acceptable. David Cohen is editor of Adweek's Social Pro Daily.