Streaming Is Now More Popular Than Linear on Samsung Smart TVs

The pandemic is accelerating the move to streaming

two tv screens with abstract shapes in yellow and orange on the left and pink and blue on the right
There are over 50 million Samsung smart TVs in the U.S. Samsung

Streaming accounts for the majority of consumption across Samsung’s U.S. footprint of over 50 million smart TVs, according to the company at today’s NewFronts panel.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.