Streaming Is Now More Popular Than Linear on Samsung Smart TVs

The pandemic is accelerating the move to streaming


Streaming accounts for the majority of consumption across Samsung’s U.S. footprint of over 50 million smart TVs, according to the company at today’s NewFronts panel.

By the end of Q1 2020, streaming took up 58% of time spent on Samsung smart TVs. The rest was spent watching linear programming or content delivered via set-top box or satellite.

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Samsung, the largest maker of smart TVs in America, took the virtual stage today during the IAB’s 2020 NewFronts show.

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