Pinterest opened up its Shop the Look visual search tool to creators and small and midsized businesses last week, enabling them to create shoppable Pins via a self-serve tagging tool.
The tool can be used to tag any product in a Shop the Look Pin and direct people to sites where they can purchase the product, as pictured above.
Shop the Look Pins had only been available to larger companies through third-party Pinterest Marketing Partners, and Pinterest said users have clicked on those Pins twice as often as traditional Pins.
“This expanded functionality levels the playing field for all consumer brands, not just the biggest advertisers,” said Eric Lam, co-founder and CEO of influencer marketing platform AspireIQ.
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