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Pinfluencers? Pinterest opened up its content marketing API (application-programming interface) to third-party influencer marketing platforms earlier this week in the hopes of carving out a spot for itself in a sector that has been dominated by Instagram, and the new insights that will be available to brands and influencers are already creating a buzz among the influencer marketing community.
“Opening up the Pinterest API to influencer platforms is huge for brands,” said Jose M. Sanchez, head of the creative studio at social advertising platform Smartly.io.
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