Third-Party Influencer Marketing Platforms Can Now Access Pinterest’s Content Marketing API

The addition of previously unavailable insights is creating excitement

Pinterest topped 250 million monthly users earlier this month. Getty Images

Pinfluencers? Pinterest opened up its content marketing API (application-programming interface) to third-party influencer marketing platforms earlier this week in the hopes of carving out a spot for itself in a sector that has been dominated by Instagram, and the new insights that will be available to brands and influencers are already creating a buzz among the influencer marketing community.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.