Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
Programmatic is on the rise since the advertising doldrums of the early novel coronavirus pandemic.
The number of advertisers running programmatic ads through the end of July is up 36% since January, and total programmatic spend between April and July is up 11% year-over-year, according to data from MediaRadar. Programmatic spend in April alone was down 9% compared to the beginning of the year, and the overall number of companies buying ads programmatically dropped 8%.
But that’s beginning to turn around, thanks to significant investment from technology, education and media advertisers, and despite continued declines in spend from the travel sector.
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