Coronavirus

Programmatic Ad Spend Down 9% Since Beginning of 2020, Driven by Travel and Auto

There's no sign of a turnaround yet, according to MediaRadar

A magnifying glass over a $1 bill
Education, technology and beauty companies are advertising more during the pandemic. Getty Images

By Andrew Blustein

May 18, 2020

Programmatic ad spend is still slumping due to the economic impact of coronavirus as a result of major pullbacks from the travel and automotive sectors.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}
You Might Like
This is a Profile

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

By Amit Sharan, VP of Marketing, Tatari

This is a Profile

Choosing a CDP Doesn’t Need to Be So Hard

By Acquia

This is a Profile

First-Party Identity Is a Strategic Imperative in the Cookieless World

By Michael Fuchs, SVP, Merkury Solutions, Merkle

This is a Profile

2021 Is the Year of the Streamer; Is Your Media Strategy Aligned?

By Tubi