Programmatic ad spend is still slumping due to the economic impact of coronavirus as a result of major pullbacks from the travel and automotive sectors.
Overall, programmatic spend in April was down 9% compared to the beginning of the year. Travel brands spent 79% less on programmatic advertising in April compared to March, and auto brands pulled spend by roughly 40% over the same time period, according to data from MediaRadar.
“We’re not seeing a big turnaround yet,” said Todd Krizelman, CEO of MediaRadar.
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