Coronavirus

Programmatic Ad Spend Down 9% Since Beginning of 2020, Driven by Travel and Auto

There's no sign of a turnaround yet, according to MediaRadar

A magnifying glass over a $1 bill
Education, technology and beauty companies are advertising more during the pandemic.Getty Images
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By Andrew Blustein

May 18, 2020

Programmatic ad spend is still slumping due to the economic impact of coronavirus as a result of major pullbacks from the travel and automotive sectors.

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Headshot of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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