Coronavirus

Programmatic Ad Spend Down 9% Since Beginning of 2020, Driven by Travel and Auto

There's no sign of a turnaround yet, according to MediaRadar

A magnifying glass over a $1 bill
Education, technology and beauty companies are advertising more during the pandemic. Getty Images

By Andrew Blustein

May 18, 2020

Programmatic ad spend is still slumping due to the economic impact of coronavirus as a result of major pullbacks from the travel and automotive sectors.

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Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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