The Privacy Zeitgeist Means User Consent Is the New Key to Investment

Startup Ogury raises $50 million on its trove of user-provided data

the ogury logo surrounded by piggy banks
The rising tide of regulation has meant investors have grown nervous about ad tech in recent years. Getty Images, Ogury

Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that’s sweeping the digital media sector will ultimately lose.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.