Ad Tech

How Ad Tech Is Grappling With Consumer Consent Issues

And what changes are coming next year

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Opt outs don't necessarily mean data can't be used. Getty Images
By Ronan Shields

October 1, 2019

The IAB Tech Lab is proposing technical standards it hopes will ready its members for the fast-approaching California Consumer Privacy Act, or CCPA, legislation geared toward shining a light on data brokerage and giving consumers more control over how ad tech accesses data.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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